About this site

Scuba.mba is the missing business education layer for small-to-mid-size dive operations.

Most dive operators learn business by accident. They came up through diving as instructors or divemasters. They learned ops by trial and error. They have never been taught unit economics, offer design, systems thinking, or how to use their time as an owner.

Scuba.mba exists to fix that. We translate decades of business education and operating wisdom into clear, practical content for owners and managers of dive operations with 5 to 20 staff.

We are not a blog. We are not a lifestyle brand. We are a business education hub for an industry that does not have one.

Who this is for

Working owner-operators of dive operations with 5 to 20 staff and revenue between $300K and $2M. Globally distributed — Southeast Asia, Caribbean, Mediterranean, Pacific. English fluent, often as a second or third language. Skeptical of consultants and tired of gurus.

If that sounds like you, you are in the right place.

How we work

Every piece on Scuba.mba follows one rule: every section answers so what does the reader do with this?

No motivational fluff. No generic advice. Specific frameworks, real numbers, and plays you can run on Monday morning.

Content is published regularly. The newsletter delivers one operator-grade idea each week. No upsell, no padding.

Contact

Email hello@scuba.mba — for editorial questions, partnership inquiries, or operator questions.

Scuba.mba is operated by Sundae OÜ, registered in Tallinn, Estonia.